Free UTM Campaign URL Builder
Build tracking URLs for Google Analytics, email and social media campaigns with URL-encoded UTM parameters.
Open free toolFREE ONLINE TOOL · NO SIGN-UP
Know what your ads are actually earning.
Make sense of your ad performance with clear numbers and a simple break-even calculation.
✓ Free to use✓ No account✓ Browser-based
✳ ROAS, CPA & Break-even Ads CalculatorFree · Works in your browser
—Return on ad spend
—Cost per acquisition
—Average order value
—Break-even ROAS (simplified)
Gross profit after media spend (estimate)
—MORE THAN A TOOL
ROAS, CPA & Break-even Ads Calculator
Calculate return on ad spend, cost per acquisition, average order value and break-even ROAS for Google and Facebook Ads.
Whether you're preparing social media content, optimising a website or planning an advertising campaign, a dependable utility can make a real difference. This tool is provided free as part of DigiPublishing's collection of practical resources.
Processing and calculations take place inside your own web browser. No login is required. Where appropriate, use the results as a starting point and verify current ad platform specifications and business requirements.
Helpful for
- Small businesses and online retailers
- Marketing teams and freelancers
- Website designers and content creators
- Entrepreneurs getting projects ready to launch
QUICK ANSWERS
Frequently asked questions.
How do you calculate ROAS?
Divide attributed revenue by advertising spend. For example, US$5,000 revenue from US$1,000 spend equals 5.00× ROAS.
How is break-even ROAS calculated?
Divide 100 by gross profit margin percent. At a 40% margin, the simplified break-even ROAS is 2.50× before overhead and management fees.
Is ROAS the same as profit?
No. ROAS measures attributed revenue compared with ad spend. Profit also depends on product costs, fulfilment, salaries and other expenses.